In an effort to stay competitive in the streaming market, Warner Bros. has dropped the price of its Max subscription with ads to three months of ad-supported service for $2.99. The previous cost was $9.99 a month, or $99.99 a year.
The move comes amid a streaming war as different companies compete for audiences with increasingly low pricing. Disney+ and Netflix, for example, offer their services for $6.99 and $8.99 a month, respectively.
Max is Warner Bros.’ subscription service that features movies, TV shows, and original films and series. It is available on smartphones, tablets, game consoles, Amazon Fire TV, and Apple TV.
The price cut is sure to attract new subscribers, as well as existing ones looking to save money. It could also turn Max into a viable competitor in the streaming market. In addition, the service’s library of content is constantly growing as more films from all corners of the Warner Bros. library are added.