, an increasingly popular form of mixing Spanish and English, to inject some of the vibrancy of Latino culture into their messaging. Spanglish has certain advantages in that it can communicate complex ideas without relying on a specific language. By mingling Spanish and English words, campaigns can reach people who may not be fluent in either language but are comfortable with a combination of the two. Spanglish, in a sense, is an effort to bridge the cultural gap between the two groups of people and create a common language. It’s also an effort to make the political message more accessible to a wider audience, and to send out a message to Hispanic voters that the campaign is in touch with their culture.
Campaigns, however, should be aware that using Spanglish does not guarantee success. Spanglish should be used sparingly and strategically to ensure it is not overwhelming or confusing to the voter. It should also be used in context, to better reflect the culture of the Hispanic community but also to be understood by a wider audience. Overall, campaigns should approach the use of Spanglish thoughtfully and use it to deepen understanding and connection to the Hispanic community while also communicating clearly to a wider audience.
